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Obie | Your AI Assistant (Overview)

Meet Obie — your AI assistant for analyzing engagement, managing your account, generating images, and more.

Written by Alec Corum
Updated over 2 weeks ago

Obie is your AI assistant inside Brandwise. It has full access to your comments, DMs, emails, ad data, and Knowledge Base — and can analyze, report on, and even modify your account through natural conversation.

What Obie Has Access To

  • Comments — organic and ad comments across Facebook, Instagram, and TikTok

  • DMs — direct messages on Instagram, Facebook, and TikTok

  • Emails — all email inbox threads

  • Live Chat — website chat conversations

  • Meta Ad Data — campaigns, adsets, and ads with full hierarchy

  • Knowledge Base — your company info, FAQs, and product details

  • Web Search — research the public web to gather information

What Obie Can Do

Analyze Your Inbox & Engagement

Query your messages across all channels, run sentiment analysis, find trending topics, compare ad campaign performance, and surface the most common customer questions.

Modify Your Brandwise Account

Update your Knowledge Base, create and edit Smart Labels, and set up Automation rules (auto-reply, auto-draft, and more) — all through conversation. Obie confirms before making any changes.

Generate Images with Nano Banana

Create ad-ready images from text descriptions. Upload reference images for inspiration, choose from multiple aspect ratios, and iterate on designs directly in chat.

Slack Integration

Install Obie into your Slack workspace. Mention @Obie in any channel to get insights, generate images, or manage your account without leaving Slack.

Prompt Library

Browse a curated collection of ready-to-use prompts organized by category — inbox analysis, ad insights, automations, reporting, and content creation. Click to load any prompt into your chat.

Scheduled Tasks

Set up prompts that Obie runs automatically on a daily, weekly, or monthly schedule. Get reports and analyses delivered without lifting a finger.

Getting Started

Open the Obie chat from your Brandwise dashboard and start typing. Here are a few prompts to try:

  • "What are the most common questions on our ads this week?"

  • "Analyze sentiment across all our channels for the last 7 days."

  • "Generate a 4:5 ad image for our new product launch."

Or open the Prompt Library for more ideas.

Feedback

Use the thumbs up/down buttons on Obie's responses to help us improve. If you notice any significant issues, reach out via live chat.

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