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Obie | Your AI Assistant (Overview)

Use Obie to analyze your engagement, identify highest engaging ads, and much more.

Alec Corum avatar
Written by Alec Corum
Updated over a week ago

Obie is like if ChatGPT had full access to your comments, DMs, emails, etc. and could perform any kind of analysis you ask for. Find the most common questions, see which ad campaigns get the highest engagement, have it write ad copy for you - the opportunities are endless.

Obie has access to:

  • Organic comments

  • Ad comments

  • Comment metadata: name, platform, timestamp, Smart Label, status, etc.

  • Meta ad data for each comment:

    • Meta ad campaigns (name & ID)

    • Meta adsets (name & ID)

    • Meta ads (name & ID)

  • Your Knowledge Base

  • DMs (coming very soon)

  • Emails (coming very soon)

The new Obie is an extremely powerful tool that has a wide variety of capabilities to help improve your marketing, identify insights, and much more. Here are some example questions you can ask to help get you started:

  • Find the most common questions on our ads and provide some suggestions on how we can improve our marketing based on these questions

  • Which ads have gotten the most comments in the last 30 days?

  • Based on our positive testimonials, find the most common aspects people love about our products and then write ad captions for 3 new ads. Also use the information in our Knowledge Base to inform your writing

  • Analyze the sentiment of comments on our ad [ad ID] to see how our audience feels about this ad

  • Find all comments with the "Product Complaint" Smart Label and identify the top 3 reasons people have complaints about our products

While Obie is in beta it will be 100% free, meaning no AI credits will be consumed for any requests. We'd love to hear your feedback so give it a try and let us know what you think.

Important Note: if Obie performs poorly, please press the "Thumbs Down" button on Obie's response so we can identify areas for improvement (and thumbs up for good replies). If you notice any significant issues, please reach out via live chat to let us know!

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