If you see a "Reconnect Required" warning on your social media accounts, this guide will walk you through the reconnection process for Facebook, Instagram, and TikTok.
Why reconnection is needed
Social media connections can be interrupted for several reasons:
Token expiration: Facebook and Instagram access tokens typically expire every 60-90 days as a security measure
Password changes: Changing your social media account password invalidates existing connections
Permission updates: Changes to app permissions or access settings on the social platform
Security checks: Social platforms periodically require reauthorization for security purposes
Lost admin access: If you lose admin rights to a Facebook page, the connection will be interrupted
Reconnecting your accounts is a normal part of using social media management tools. This process helps ensure your account remains secure while maintaining access to Brandwise features.
How to identify disconnected accounts
Brandwise will alert you when an account needs reconnection in several ways:
A red warning icon (⚠️) appears next to the account name in Settings → Social Media
A warning icon displays in the Comments inbox sidebar next to the affected page
When trying to reply to comments, you'll see an error message: "Please reconnect your social media account to reply"
A red Reconnect Pages button appears at the top of your Social Media settings
Reconnecting Facebook and Instagram pages
You must have admin access to the Facebook page(s) you want to reconnect. If you've lost admin access, contact your Facebook page administrator before attempting to reconnect.
Follow these steps to reconnect your Facebook and Instagram accounts:
Navigate to Settings → Social Media in your Brandwise account.
Click the red Reconnect Pages button at the top right of the "My Pages" section.
A Meta (Facebook) authorization window will appear. Log in to your Facebook account if prompted.
In the Meta window, click Edit previous settings to see your connected pages.
If you don't click "Edit previous settings," you won't be able to see your existing pages. This step is crucial for reconnecting accounts.
Review the list of pages and ensure all permissions are granted for the accounts you want to reconnect.
Click Done to confirm, then OK to close the Meta window.
The page will automatically reload, and the warning icon should disappear from successfully reconnected accounts.
Once reconnected, your pages will immediately be available for replying to comments and managing interactions. You should see the warning icon disappear within a few seconds.
Reconnecting TikTok accounts
TikTok uses a different reconnection process than Facebook and Instagram:
Navigate to Settings → Social Media in your Brandwise account.
Click the Connect Page button and select TikTok from the platform options.
Before proceeding, open TikTok in a new browser window and fully log out of your current account.
Log in to the TikTok account you want to reconnect to Brandwise.
Return to Brandwise and complete the TikTok authorization flow in the new window that opens.
Authorize Brandwise to access your TikTok account.
Close the authorization window once complete.
If you need to connect multiple TikTok accounts, repeat this process for each account, logging out and back in to TikTok between each connection.
Troubleshooting common issues
The reconnect button keeps appearing after I click it
If this happens, try these steps:
Refresh your browser page completely
Click Connect Page again
Ensure your browser allows pop-ups from Brandwise
The Meta/TikTok authorization window doesn't open
Your browser may be blocking pop-ups. Check your browser settings and whitelist Brandwise to allow pop-up windows during the connection process.
Reconnection still not working after following all steps
If the standard reconnection process doesn't resolve the issue, you may need to fully disconnect and reconnect your pages:
Navigate to Settings → Social Media in your Brandwise account.
Click on the page card that's having connection issues.
In the page settings dialog, click Disconnect Page.
Confirm the disconnection when prompted.
Once disconnected, click the Connect Page button to add the page again.
Follow the standard connection flow for your platform (Facebook/Instagram or TikTok).
Disconnecting a page will temporarily remove access to that account in Brandwise. However, your comment history, settings, and automations will be preserved and restored once you reconnect.
Prevention tips
To minimize disconnections in the future:
Enable two-factor authentication (2FA) on your social media accounts for better security
Avoid frequent password changes unless necessary for security
Limit account access to trusted team members only
Maintain admin status on all connected Facebook pages
Keep your account type consistent - don't switch between Business and Personal Instagram accounts
Avoid logging in and out frequently from different devices or IP addresses
Proactively reconnecting your accounts every 60 days can prevent unexpected disconnections during important campaigns or high-traffic periods.
What happens during reconnection
When you reconnect your social media accounts:
Your existing comment history and data remain intact
All settings and configurations are preserved
You'll immediately regain the ability to reply to comments and moderate content
Any queued actions or automations will resume
Getting help
If you're still unable to reconnect your accounts after following these steps:
Verify you have admin access to all Facebook pages you're trying to connect
Check that all pages are managed under a single Meta Business Manager
Review our Why can't I link my pages? guide for prerequisites
Contact Brandwise support with details about the specific error message you're seeing