Comment statuses update in real-time based on what happens within Brandwise and/or the social platform itself.
Deleted
Indicates that the comment has been removed from public view.
The comment was manually deleted by you or a team member
The comment was deleted by the original commenter
The comment was deleted by the Meta/TikTok platform
Replied
Indicates that the comment has been replied to by yourself or a team member. This will also update automatically if a reply is made outside of the Brandwise platform
Live
Represents a comment that is publicly visible and has passed our AI Moderation.
AI moderation is turned on
The comment was scanned and no action was required
The comment remains live and visible on your post
Needs Reply
Signals that our AI has determined the comment requires a response and is flagged for follow-up
Often includes questions, support inquiries, or time-sensitive requests
Remains flagged until a response is posted or manually marked as "Replied"
Hidden
Indicates that the comment has been automatically hidden from public view.
Hidden due to your custom moderation rules
Hidden automatically by our AI Moderation
Comment is visible within Brandwise but not on the original post
Note: hidden comments are still visible to the original commenter and their friends/followers. If you'd like the comment to not be visible to anyone, it will need to be Deleted.
Inbox Filtering
The Inbox Filter panel, located on the left side of your inbox, allows you to quickly navigate, sort, and manage incoming comments across your connected platforms. Each filter represents a specific comment status or condition, helping you prioritize your responses and streamline your moderation workflow.
In addition to the statuses above, there are several other types of comments you can filter by: