Skip to main content

Generating a reply

Using AI-generated replies when responding to comments and DMs.

Written by Alec Corum
Updated this week

Brandwise can generate AI-powered replies across comments, DMs, and email. The AI uses your Knowledge Base plus conversation context to draft accurate, on-brand responses.

How to Generate a Reply

  1. Open any comment, DM, or email thread in your inbox

  2. Click the Generate button in the reply composer

  3. The AI will draft a reply based on your Knowledge Base and the conversation context

  4. Review and edit the draft as needed

  5. Click Send when you're satisfied

What the AI Uses

  • Knowledge Base — your company info, FAQs, product details

  • Conversation history — previous messages in the thread

  • Ad context — for ad comments, the AI knows which product/landing page the ad links to

  • Customer info — Shopify order data (if connected)

  • Your feedback — general and interaction feedback you've provided

Tips for Better Replies

  • Keep your Knowledge Base up to date — the AI can only reference what you've added

  • Start with Auto-Draft mode to review replies before they're sent automatically

  • Use AI Feedback to fine-tune tone, language, and accuracy over time

  • Include product URLs in your Knowledge Base so the AI can answer product-specific questions accurately

Each generated reply costs 1 AI credit. See AI Credits Overview for details.

Did this answer your question?