Brandwise lets you customize how comments are moderated on a per-page basis. Each connected page can have its own moderation settings.
Accessing Moderation Settings
Go to your Inbox > Comments
Click Page Settings in the left sidebar
Select the page you want to configure
AI Moderation
When enabled, Brandwise's AI automatically scans every incoming comment and decides whether to hide it based on your brand's guidelines. Comments that violate your rules are hidden instantly (in under a second).
The AI considers factors like toxicity, spam, offensive language, and irrelevant content.
Image Moderation
When enabled, Brandwise also scans images attached to comments for inappropriate content (nudity, violence, etc.) and hides comments with flagged images.
Hide All Comments
You can choose to hide all comments on a page — useful for high-volume ad campaigns where you want total control:
Hide All Post Comments — hides every comment on all posts
Hide All Ad Post Comments — hides every comment on ad posts only
How Moderation Sources Work Together
A comment can be hidden by several sources:
AI Moderation — flagged by the AI review
Keyword Blacklist — matched a blacklisted keyword
Blocked User — from a user you've blocked
Automation Rule — triggered by an auto-hide automation
Manual — hidden by you or a team member
You can always see why a comment was hidden in your inbox — the hidden reason is displayed on each comment.